First Colony’s charitable giving initiative
Every little thing makes a difference.
Every dollar, every hour, every moment of service adds up to real change for the families and communities we serve.
501(c)(3)
Every Little Thing is First Colony’s own 501(c)(3) charity.
Why we do this
Giving back has always been part of who we are.
Charity is one of First Colony’s five core values. In 2025 we made it official: Every Little Thing is now a 501(c)(3) nonprofit and First Colony’s own charitable giving initiative.
Time
We volunteer
Not just give.
Funds
Payroll giving
Made easy.
Awareness
We share
What we learn along the way.
Where we’ve shown up
Home is more than a roof. It’s feeling safe, fed, and believed in. Over the years, we’ve been lucky enough to help that feeling reach people far beyond our closings: children, families, and neighbors who needed someone to show up.
2024 to 2026
Alpha Children Ministry orphanage
Rooms, meals, and school for 30 children. Our team walked alongside an orphanage caring for 30 children. Together we helped fund delivery trucks that bring in steady income, land of their own with new rooms going up, three meals a day instead of one, and school for every child, many for the first time.
2023
Maui Strong
Standing with a place that shaped us. Maui has deep ties to First Colony and has helped shape our culture, so when the wildfires hit, we wanted to do something real. We sold Maui Strong shirts for $30 each, and anonymous donors covered the cost of the shirts, so every dollar went to people affected by the fires. Employees, their families, friends, and referral partners all joined in
2022 to 2023
Playhouse Project
A place of their own. We teamed up with the Utah Jazz and our builder partners to build playhouses for children facing serious medical challenges. It’s the most literal version of what we do: creating a place that feels like home. When one family stepped inside theirs for the first time, their excitement said it all.
2022
Malouf Foundation and Smart Defense
Strength and a path forward. We funded scholarships for women rescued from sex trafficking, giving survivors a path forward. We also hosted Smart Defense classes where employees brought their daughters, nieces, and clients to learn self-defense, and helped bring the program to college campuses across Utah, starting with Southern Utah University.
Volunteering
Where we show up, year-round
We also show up with our hands, from meal-packing alongside neighbors at Silicon Slopes Summit to the First Colony people who volunteer year-round at places like the Food & Care Coalition, San Diego Food Bank, MBC Community Center, and local schools.
Our current partner
The Tyler Robinson Foundation
TRF is Every Little Thing’s current partner.
It started with a single message to the band Imagine Dragons. Diagnosed with a rare pediatric cancer at 16, Tyler faced his prognosis with a resilience that reached the band, who dedicated a song to him at a small show in Provo. That friendship grew into the foundation carrying his name today.
TRF’s mission is to “open doors” for families in crisis. It echoes our own: we don’t just close loans, we open doors.
Where the funding goes
$12,000 / family
Signature grant
$1,000/mo for non-medical costs, renewable up to 3 years.
Up to $5,000
Travel grant
Out-of-state treatment travel.
$2,000
Family fun grant
Meaningful family experiences.
Led by Ana Estrada, Azalea Sanchez & Melanie Cooper · TRF.org · @trfdotorg
Wear it, give back
Coming soon
Every Little Thing merch
A small collection of Every Little Thing gear, so you can rep the cause and help spread the word. Every dollar of proceeds goes straight to Every Little Thing.
Logo Hat
Icon Sweater
Icon Socks
